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Free e-tools and apps for the busy PR professional
We’ve all had those exasperating moments at the office when we stomp and fume, “There’s got to be a better way of doing this!” That’s definitely the case when you’re a solo practitioner, or you’re a...
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Why Do We Get Such Bad Press?
I was reading an article by Mickie Kennedy, founder of eReleases, the other day. He wonders why we PR pros are often reluctant to tackle our own industry’s bad ethical reputation. He speculates we...
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Five Elements of a Successful Focus Group
Scenario #1: Your client wants to get Spanish-speaking moms interested in a new product. You’re trying to decide how best to reach them – a brochure, a website or perhaps TV/radio ads. Scenario #2:...
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Okay, We’re All Busy. Is That Really a Good Excuse?
In my April 9, 2013 blog, I spoke of how Mickey Kennedy, founder of eReleases, commended the field for its embrace of codes of ethics. What I hope didn’t get lost in his message is that he also...
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Thoughts On Our Profession, Past and Future
Judy Phair, president of PhairAdvantage Communications, LLC and a former president of PRSA National, was inducted into the National Capital Chapter Hall of Fame on September 18 during the annual Thoth...
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Plan B for 2014: Your Antidote to Reality’s Punch
You say you don’t have time to plan ahead. You’re overloaded. Have too much to do to launch 2014. Let’s take a look at the results that can happen when an organization doesn’t consider all the options...
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Mark Schaefer: How to Avoid Content Shock and Win the Future
The storm that beat down the Mid-Atlantic on April 30 brought rain but no lighting. Still dozens of marketers and PR pros walked away shocked and awed after Mark Schaefer’s presentation at Google’s...
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Writing a Winning Proposal
When I’m asked to respond to a request for a proposal (RFP), I have mixed feelings. On the plus side, there’s a chance to win new business. On the negative side, I’m going to spend at least 20 hours...
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The Cost of Doing Business: ACA Can Raise the Cost of Hiring an Intern or...
Whether for PR or other functions, adequate staffing is a challenge all managers grapple with. Now they must consider the cost impact of the Affordable Care Act, even when using interns, freelancers or...
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Study: The Press Release Is Not Dead
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an...
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